Deconstruction of an Ad.

Advertising is everywhere; whether you like it or not it will always have an impact on your life. Many people try to ignore advertisements, and because of that, advertisers are constantly trying to find new ways to influence people. It’s almost as if they are always chasing after the public. They surround the world, and are essentially responsible for how the world has evolved over time. During major national events, advertisements are always increased, to simply get more press on their product that has to do with the event. For example, during the season of college football and other major sports, you will see an ad on it on almost every channel on your television. This specific ad I saw online, and it represents the Beijing Olympics of 2008. The picture is of Josiah, a major cyclist in Malaysia, China who is biking out of a FedEx express box. The ad is simply saying that for over 20 years, FedEx had delivered there and now has 76 flights a week serving all the major cities and every province in mainland China. "So whatever it is you're shipping, you can rely on FedEx." I thought it was a very creative and artful way of advertising their company at the Olympics.